New stores can range in price from $300,000 + GST to $400,000 + GST subject to variables such as the geographical location, building size and product lines on offer.
Existing stores will vary in price subject to turnover, net profit and the time left on the franchise agreement and lease. Price is negotiated with the vendor, and is subject to our approval of your application.
Are there ongoing payments to the Franchisor?
The Franchisor charges a Royalty of 9% of the gross weekly sales together with a 2% marketing fee. These are direct debited from your bank account once a week. Please review the Disclosure Document for further information.
What is the Term of a Franchise agreement?
A new stores franchise agreement is for an initial term of 5 years with an option to renew of 5 years. There is no renewal fee on the second term.
When purchasing an existing store you will take over the remaining time left on the stores franchise agreement.
Does TCS only sell Cheesecakes?
While we are well known for our wonderful range of Cheesecakes we also produce an extensive range of special occasion cakes, tortes, mudcakes, meringues and savoury products.
Do I need to know how to bake?
No, baking experience is not a requirement as our comprehensive training will supply you with the necessary skill and knowledge to successfully produce the quality products we are renowned for.
Where do I buy my ingredients?
To ensure consistent product quality, Ingredients are supplied by United Network Suppliers (UNS) a related company of the Franchisor.
Purchasing through UNS ensures that only approved, high quality ingredients are used by The Cheesecake Shops ensuring we comply with all public health and safety requirements.
Due to their Centralised Purchasing Power, UNS also ensures that you are purchasing at the best possible price, which significantly reduces the cost of goods sold.
With warehousing in Sydney, Melbourne and Brisbane, availability and delivery is never an issue.
Can I buy a store and employ a manager to run it?
The Cheesecake Shop store performs best under the control of a “hands on” owner operator who takes an active role in the day to day operations.
Who negotiates the Lease?
The Cheesecake Shop will negotiate the lease. The lease is in our company name with a sub licence to lease to the franchisee.
Do I own the premises or are they leased?
Generally, the Franchisor leases the site and then provides access to the Franchisee via a Licence to Occupy Premises. However, the Franchisor may require a Franchisee to hold the head lease of the premises.
What Guarantees do I have that the store will be a success?
As with all businesses, hard work and dedication is the key to success. While the franchisor drives the product and comprehensive business systems, you must be prepared to commit personal time and energy to ensure the growth of your business and to achieve your business goals.
What marketing is available?
A marketing contribution is compulsory for all franchisees. This contribution is allocated to a national marketing fund. The fund itself drives major awareness campaigns, market research and new product development and testing.
As a franchisee you will have access to an Intranet with a devoted marketing section outlining national promotion information, samples, manuals and a POS and Marketing Material ordering system.
Additional Local Area Marketing (LAM) is required by the franchisee and is supported in house by our marketing and graphic design departments.
How Do I Get Started?
Through our "Partner Selection and Engagement Process" we form relationships that are mutually beneficial. It’s important that both the Franchisee and TCS are the right ‘fit’ before we enter into any agreements. This protects you from getting into a business that may not suit you and ensures that we recruit franchisees that will maintain our brand integrity and have the best chance of success.
It’s much like baking a cake. You need the right ingredients and sufficient skill to create the best results. The following steps have proven to be recipe for success.
